More Than "Just A Brand,"
this is ...
a journey of self-reflection
building your legacy
being part of greater change
Come along on a journey that not only will elevate your business and mission, but is also a deep process of self-reflection and commitment to your purpose.
Enchant your business with visuals that speaks to the soul.
then we are walking a similar path and I would love to help you create a logo that will call in those ready and willing to take part in this change.
My clients work within the evolving equestrian world, whether they are body or energy workers, ethical trainers, equine facilitated coaches or therapists, artists or photographers, the list goes on.
My perspective on alternative methods in the equine world lends me an insight into the language, the essence, and the heart of your business. I want to help you find YOUR clients in order to continue the wave of change in the horse industry.
If you are someone who wants to see a shift in the horse world, who is looking to share knowledge and the wisdom of horses with others in some way...
I am calling in those pursuing a soul-led business, who are ready for expansion in more ways than just financial. This is for people who feel ready to share their skills, talents, or purpose into the world in order to magnetize and draw in the people that are meant to receive them.
If you are committed to your work and want to step out into the world to share your gifts and purpose, then you are the type of person I love to partner with. I want to cultivate a relationship with the people I work with and provide depth and expansion for every project.
I work with people who have a vision they wish to bring to life, who feel a deep longing, purpose, calling, who hold a vision of a more beautiful world.
ALIGNMENT IS KEY
After working with dozens of branding projects over the past few years, I have come to realize that I want to offer SIMPLE. I don’t want to overcomplicate things or give you more than you need
Within the simplicity lives complexity. Within simplicity lives nuance. Within simplicity lives the ESSENCE.
This process goes deep; so when I say simple, that does not mean easy. I will be asking questions that dive below the surface uncovering the truest essence of your business, your mission and who you serve.
Branding is creating a clear, coherent world of visuals, messaging, and frequency for your audience to land in and instantly feel they have a sense of who you are and what you offer.
SIMPLICITY IS A VALUABLE SERVICE
The concept of simplicity is being able to distill something to its essence.
ESSENTIAL BRANDING & WEB DESIGN
Why have I distilled this down to this process?
Because I have learned now that this is the most valuable way to work with my clients.
I don’t want to overcomplicate things or give you more than you need. You don’t need the fanciest website or the most compelling copywriting. You need real and authentic and you need it to be strategic and practical. I work both intuitively and strategically based on the information you share with me.
This is a deep journey that asks a LOT of you in the pre-work phase and leading up to the week of your design, yes, this will be a fast turnaround as long as all of the pieces are in place! Don't worry, I will supply you with the guides and checklists to make sure you're ready when the start date comes around.
ABOUT THE JOURNEY:
INQUIRE – Questionnaire/Guides – Strategy Call – Design Process – Web Design
I have been crafting and curating my branding questionnaire over the years and found that this is a transformational journey in itself for people to gain clarity, consistency, and overall confidence in their vision, mission, and services.
+Brand Identity Questionnaire
(Includes values, mission statement, visual direction, ideal clients and services, brand voice and tone)
+Mood Board Collection
(You'll have some direction as you create a Pinterest board that encompasses what you want your brand to feel like- this is a very important step!)
+Website Content Creation Guide
(This is full-on and comprehensive for both your site AND your business, we will cover all of the aspects of your website as well as tips and thought-provoking questions to clarify your messaging and offerings, make sure you have systems in place, and hone in on your client experience)
+Bonus: Launching & Marketing Tips PDF
+Please book in a branding photoshoot with a trusted photographer, having high quality photos is ESSENTIAL to building a beautiful brand world and website.
PRE-WORK & RESOURCES:
By now you know that a brand is more than just colors, it's the values and mission of the business, how future clients relate, connect, and feel about you before they decide if you're the right fit for them. It's your tone and communication process on both the front and backend.
I create ONE initial concept and present it to you and will await your prompt feedback and once that is revised (Up to 2 revisions, after that, there will be an additional charge).
This package will include the following as the most essential design elements.
+ Mood Board Creation
+ Logo Suite (Primary, Type Logo, Brand Mark)
+ Typography Suite
+ Full Color Palette
+ Brand Guidelines
+ Business Card / Client card Design
+ Extra Elements available at additional cost
BRANDING
Putting all of the pieces together in one place.
This is the HOME of your brand.
Imagine it like a doorway to enter the world you wish to see, a vision of a hopeful and bright future. This is where the colors we’ve worked on in your branding, the imagery, it all comes together to create a space that you can allow your purpose to be seen in its highest regard.
Let your website speak for you when you are not in, let it be a place that you are HAPPY for people to walk into instead of cringing at the thought of someone entering your space.
+Home Page | About | Offerings | Contact
+Instagram Links Page
+1 more Page (Blog, Sales/product page, About the animals, etc)
Not included: Showit Subscription, Domain purchase, legal templates
*I work with the website hosting platform Showit, learn why here.
WEB DESIGN
Unfortunately no, I am not working with creating or re-creating websites that I also did not take part in the branding process. This ensures the highest level of integrity and congruence.
Learn more about why I choose Showit here.
Can I get only a Website designed?
If you're only wanting the visual design of your business, I would ask yourself the very real question of "what you are going to do with the visuals" afterwords. If you already have a website in place and are happy to plug in your new designs to an existing framework, that's great (but does the rest of the site truly encompass this re-brand?) Are you going to DIY your website thinking you'll save time or money? Are you not going to have a website at all?
Reach out if you have more questions.
can we do just branding?
I no longer offer logo-only designs, this is because after having done many logos over the years, I've realized that having "just a logo" simply isn't enough for establishing a brand! If you're looking for a more budget-friendly way of having my art represent your business (I'm honored, by the way), then make sure to be on my mailing list and be notified when I update the Pre-Designed Logos/Brands!
Can I just get a logo designed?
FAQS
For branding and web design, this is the baseline, but if you need more than this package offers, please add that to your inquiry form and be specific about what you will need so I get a gauge on the scope of your request.
WHAT IF I NEED MORE THAN THIS?
I hear you! Often times, we finally get to the point of "needing" a rebrand and ready to make the leap and want it done asap. If you're at that point now, feel free to inquire, it's possible I can make space in my schedule for a RUSH project with an additional fee, otherwise, you will be added into my calendar as I have available.
I need a design asap!
While it’s my niche, no. I’m open to working with a variety of heart-centered people and businesses as long as we are aligned. If you are creating a purpose-lead business with a vision of creating a more beautiful world and serving others, then yes, please inquire!
do you only design for horse businesses?
After strategic pre-work (see process below) my aim is to simply be the channel to allow the energy of your business to flow through, a conduit for the spirit of your business to shape into its symbolic form.
This level of trust in the process is how I have been working with drawings for years but now see the power of doing the same for logos, if anything, I see that it is SO important to put forth all of my energy into “The One” that is meant for you (with revisions and tweaks available of course), rather than trying out 5 different ways and wasting precious time and energy, giving too many choices and making the process messier.
This “One Concept” takes a lot of pre-work from you, and the two of us together, but the potential of power that comes from this is unmatched.
ONE-CONCEPT
This is my gift, this is why I put all my energy into one concept design for you, because I trust what is coming through.
ABOUT THE PRE-WORK, PROCESS & How I work:
01 INQUIRE
THE PROCESS
02 PRE-WORK
The inquiry form is to understand more about you and your business and if we are in alignment. If approved, you will select a project start date & book your Strategy Call
You will be asked to complete ALL of the pre-work before our Strategy Call and Project start date! I cannot proceed without all of this complete, and yes, it's a big task! Don't underestimate it!
03 STRATEGY CALL
04 DESIGN & FEEDBACK
We will hop on a 90 minute strategy and clarity call where we will discuss the overall vision of your brand, everything you shared with me, and the layout and necessities of your website.
The week of your project, I will create your brand world and ask for prompt feedback to ensure we can get our back and forth of any revisions necessary before moving forward.
05 WEB DESIGN
06 FINAL STEPS
Once the branding is complete, I will create your website! I will send you a walk through of your home page for review before moving forward with the rest of the design.
You will receive your brand guidelines and files, a website walkthrough and guide, and some tips for launching and sharing about this exciting next phase.
I'm not here to convince you. You know if this is right for you, you have seen my work, you have felt the resonance, you know that I tap into the soul and energy of your business with an understanding of your niche/industry. We are creating a legacy here, not a cookie-cutter design. You'll know if you're ready to commit, and when you do, click below to inquire.
INQUIRE
Additional costs for extra web pages or branding elements are needed
£2,222
Investment
Payment plans available
THIS PROCESS WILL GUIDE YOU INTO DEEPER ALIGNMENT WITH YOUR PURPOSE AND BUSINESS
AUTHENTICITY IN ACTION
So the question is...
are you ready to step into deeper commitment to your purpose?
This is the essence of who you are and your purpose, your mission that you wish to share with the world and how YOU show up to do that.
Your business is a reflection of you through the best times and the worst. Understand that your business is like a mirror, and that when you show up with authenticity, presence, and congruence, similar to horses, then you begin to EMBODY those lessons and live a more harmonious, abundant, authentic life. Your current and potential clients will FEEL that from you, creating an even deeper resonance with them.
I've heard from many of my clients that the starting process ALONE was worth it to gain clarity on their business and where they're heading, and that this journey has helped them step into deeper alignment with their business and their soul-purpose. That the stretch of creating a "world" for your business to live in, forces you to step up and commit in a whole new way.
"OBSESSED. You've literally taken my breath away.
I teared up. It's so beautiful. Overall, this feels more like me than *I* feel like me some days. Like this branding is forcing me to step up my own authenticity so I fit how true this feels. You're a wizard.
Thank you thank you thank you. This is the best investment I could have ever made for my business and I am SO GLAD it's with you <3"
-Emily K, Grounded Center
Full branding
SUPPORT & RESOURCES
Although these are not custom, I have been working with many business over the past few years operating at a certain frequency. From this energy, I am able to create logos that I feel will resonate with many people walking on this path. If you don't find the one that calls to you this time, there will be more to come.
/ LOGOS & BRANDING
Pre-Made Designs
COMING SOON:
I am crafting resources and guides that I walk my clients through that you can access and work on in your own time if you're not quite ready to dive into the full process with me yet.
/ Digital tool
Resources & Guides
If you're feeling stuck, unclear about anything in your work, ideas or vision, offerings, etc, then you can book a Clarity Call with me where we will dive in and do my favorite thing– brainstorm. I will help you weave and thread your ideas together and come out the other side with more clarity.
/ 1:1 Support
Clarity Call
Frequently Asked Questions
